Showcase Listing Enhancements
 
Showcase Listings is the foundation of the Realtor.com Marketing System and a must for listing agents. Over 82% of home buyers desire photos and detailed property descriptions online.¹ So give them what they want! Showcase your listings with multiple photos, property descriptions, neighborhood information, virtual tours and more.
 
Here are great examples of Showcase Listings: CLICK HERE
 

YOU CONTROL THE APPEARANCE OF YOUR LISTINGS!

 

Multiple Photos
Multiple Photos

Now you can post more photos – up to 25 per listing. It's what buyers and sellers say they want most online.

What can Multiple Photos do for you?
  • Attract buyer interest – Photos are the most important feature when buyers search for homes online¹.
  • Rise to the top of search results – Listings with multiple photos rise well above basic listings with a single photo.
  • Impress potential clients – Showcase how you “photo market” homes online.
  • Get results – Homes with multiple photos get 3 times as many views as the basic "FREE" listings with only one photo.²
Neighborhood Information
Neighborhood Information

Display detailed information about schools, places of worship, demographics, and more using colorful and insightful maps. Neighborhood quality is the most important factor for buyers in selecting a home location¹, so prospects will be looking for this information.

What can Neighborhood Information do for you?
  • Gain an advantage – Only Showcase customers get neighborhood information, so you will stand out in a crowd.
  • Demonstrate your expertise– Provide high value demonstrations of your knowledge and community expertise.
  • Build trust and rapport – If you provide great online information, buyers and sellers are more likely to seek your guidance offline.
Listing Videos
Listing Videos

Be on the cutting edge - "show" your properties online with a professionally produced video. Nearly 100 million Americans watch 1.7 billion videos online each month – it's what they want to see.

What can Listing Videos do for you?
  • "Wow" buyers and sellers – A professionally produced video is the next best thing to walking through a home in person.
  • Elevate your marketing professional image – Demonstrate that you are an agent on the cutting edge of online marketing technology.
  • Provide star treatment – Your client's property deserves the best presentation.
Featured Tours
Featured Tours

Virtual tours are one of the most desired - and expected - online features for home buyers. Take full advantage of the traffic to your listings with this popular feature.

What can Featured Tours do for you?
  • Satisfy buyers and sellers –Virtual tours are popular, useful online tools; they give buyers a better feel for the look and space of a home.
  • Attract more attention – Your listing will stand out in a crowd.
  • Differentiate how you market homes online – Build on your reputation as an online marketing expert using today's most relevant tools.
Open House Alerts
Open House Alerts

Alert the market to your open house with a prominently displayed Open House button. It's displayed on the search results page before a property is ever even clicked. Improved scheduling and viewing alerts make this feature a must.

What can Open House Alerts do for you?
  • Grab attention – These prominently displayed alerts grab attention on the search results page.
  • Inspire action – 68% of buyers will walk through a home first viewed online¹ - open house alerts increase these chances.
  • Save time – We made it easier to schedule multiple open houses weeks in advance while displaying special notes for potential buyers.
Detailed Property Descriptions
Detailed Property Descriptions

Detailed information helps SELL the home, the neighborhood, and YOU as an agent. Combined with beautiful photography, words can help paint a picture that will drive more buyers into a home.

What can Detailed Property Descriptions do for you?
  • Entice buyers – If the property sounds appealing, you will capture buyer interest. Is the style modern or Tuscan? Are the floors hardwood or travertine? Tell – and sell.
  • Play up the strengths of the property – Photos can't capture all the benefits of a home; this is your chance to tell buyers why they should be interested.
  • Demonstrate your commitment to marketing – Taking the time to craft a compelling description will highlight your reputation for going the extra mile.
First Point of Contact
Become the First Point of Contact

Make it easy for prospects to reach you by prominently displaying your contact information. Each listing will link to your website and display your name, personal photo, email address and multiple phone numbers.

What can being the First Point of Contact do for you?
  • Drive more traffic to your website – All of your listings will link to your website.
  • Build your personal and professional brand – Prospects will see your name and photo each time they view your listings.
  • Invite prospects to contact you – Make it easy for them by providing your email address and multiple phone numbers with each listing.
Additional Features
Additional Features

  • Listing Status –Displays whether your listing is active or pending.
  • Fresh Listing Labels – Show an alert when a listing is “new” for the first week it displays on REALTOR.com®.
  • FREE Downloads and Collateral Material – Take advantage of our FREE downloads and marketing materials.

Enhancement Recommendations
 
Please remember that these are just recommendations based on the feed back I have received from REALTOR'S, Brokers, Office Managers, and Assistants I’ve worked with. Feel free to adjust your enhancements to fit your needs. Another great way to find out what works, is to play around on REALTOR.com in other parts of the country (maybe down in Livingston New Jersey, or all the way out in Beverly Hills) to see what catches your eye. Take advantage of what worked on you because the consumer really isn’t much different.
 
Edit Listing Photos
 
- We all know photos are the number one thing buyers are looking online, so always make sure to have as many photos of your listings as possible. Consumers can also sort listings by those with additional photos. This will ensure your listings to be among the top of those. Besides, your home seller will stop complaining about how buyers can’t see their newly remodeled kitchen.
- Title your photos, and use adjectives to attract the buyer’s eyes to really look at the additional photos.
 
Edit Text Description
 
- Make sure to let buyers know what is so special about the listing they are looking at. Because your REALTOR.com description shows the first line or two on the search results page, make sure to start each description with something that will catch their eyes. For example, "This is a slice of Heaven". I saw this when I was looking for my house, and I still remember how it made me want to see what this slice of Heaven was all about.
 
Edit Headline
 
- Try to always use a headline. It will make your listing look bigger and more prominent among its competition. This is good for letting buyers know what it special about this property or about you. I recommend that if you have special to say about the property, to put your name in the Headline so that you at least get some name branding… even if the Details Page is not view. For example, “Amit Cohen Showcases Homes on REALTOR.com”. If you have a property that was recently reduced put "Just reduced" this will attract a lot of attention to your listing.
 
Edit Open House
 
- Open Houses are always a great way to bring more exposure to not only the day and time of the open house you’re having, but also to the property and you, the listing agent. As I mentioned, these are just recommendations from what I see helping my other agents get better results. The more you use your membership, and make it a part of your business, the better results you’ll have. Now schedule up to 5 open houses per listing