Welcome to SteveJackson.com!

 

This is your comprehensive guide to marketing yourself and your properties on the #1 Real Estate Website in the world. Here you will find the latest information regarding Realtor.com Marketing Solutions as well as ways of leveraging these tools to become successful in your market. Whether you are new to the business or a 30 year veteran, there are tools and information on this site that will help you thrive. Feel free to contact me directly with any questions regarding your marketing. I know that the market is tough, but by the same standard, with 50% of your competition leaving industry and cutting back on marketing your marketing dollars are worth more now than ever.

 

 

It’s Never Been Easier to Market Yourself and Your Homes
REALTOR.com® was developed to provide consumers with a single online resource for all property listings — and for all REALTORS® to have a resource developed for us, by us. It remains the #1 most visited homes-for-sale site, with more than 6 million consumers visiting each month. All of your listings, with a photo, are always posted for free, but you can enhance your presence and listings with what consumers want most online — multiple photos, detailed descriptions, virtual tours and more. Be sure to include REALTOR.com® and its online marketing systems as a key part of your marketing plan.

 

 Please Click Here to access your Control Panel via the Solution Center.

 

Add a REALTOR.com iGoogle gadget to your custom Google Homepage!

 

CLICK HERE FOR REALTOR.COM'S TELEVISION COMMERCIAL.

 

Click Here to download the New Power Point to use in your listing presentations! 

It may take a minute or two to load, then you will be able to customize it for yourself.

 

By the way if you use your computer for everything like most of us now days try Snagit. This will help you construct and customize everything from emails to blogs to powerpoints http://www.techsmith.com/screen-capture.asp 

 

Click Here to sign up for our FREE BLOG!

  

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Holiday Surprise from Fannie and Freddie: Foreclosures Suspended until January!!

RISMEDIA, Nov. 24, 2008-As December approaches, the saying "home for the holidays" may hold more meaning to those facing foreclosure right now, and that spirit, Fannie Mae and Freddie Mac have announced a suspension on foreclosures and evictions through January of 2009.

The two mortgage giants have issued a notice to its loan servicing organizations and retained foreclosure attorneys directing them to suspend foreclosure sales on occupied single-family properties as well as the completion of evictions from occupied single-family properties scheduled to occur from November 26, 2008 until January 9, 2009. The effort was made to support the streamlined modification program that was announced on Nov. 11.

The suspension will help servicers implement the Streamlined Modification Program recently announced by Freddie Mac, Fannie Mae, the Federal Housing Finance Agency (FHFA), HOPE Now and 27 mortgage servicers, scheduled to launch December 15.. The temporary suspension is also expected to give servicers more time to help borrowers avoid foreclosure.

Fannie's streamlined modification program is aimed at the highest risk borrower who has missed three payments or more, owns and occupies the primary residence, and has not filed for bankruptcy. The program creates a fast-track method for getting troubled borrowers into an affordable monthly payment through a mix of reducing the mortgage interest rate, extending the life of the loan or even deferring payments on part of the principal. Servicers have flexibility in the approach, but the objective is to create a more affordable payment for borrowers at risk of foreclosure.

Freddie Mac servicers and foreclosure attorneys were told to contact as quickly as possible an estimated 6,000 borrowers with foreclosure sales scheduled between November 26, 2008 and January 9, 2009. If the property is occupied, the servicers and foreclosure attorneys will halt the sale. This temporary suspension of foreclosure sales will not apply to vacant single family properties. Additionally, no evictions will be completed between November 26 and January 9.

"The streamlined modification program by Fannie Mae, Freddie Mac, Hope Now and 27 mortgage servicers is an important step forward in addressing the systemic issues driving the increase in foreclosures," said Fannie Mae President and Chief Executive Officer Herb Allison. "Until the streamlined modification program is fully implemented, we felt it was in the best interest of both borrowers and Fannie Mae to take this extra step to ensure that homeowners with the desire and ability to prevent a foreclosure have an opportunity to stay in their homes. We encourage other servicers of non-GSE mortgages to participate in the streamlined modification program to bolster our collective efforts to stem the foreclosure crisis."

"By working closely with FHFA and our servicers, Freddie Mac is on track to help three out of every five troubled borrowers with Freddie Mac-owned loans avoid foreclosure this year," said Freddie Mac Chief Executive Officer David M. Moffett. "Today's announcement builds on this momentum and provides a new measure of certainty to many of these families during the holidays."

Moffett also emphasized that lenders servicing Freddie Mac-owned mortgages will continue to work with borrowers to consider all workout options Freddie Mac employs to help distressed borrowers who can and want to stay in their homes, such as permanent rate reductions and mortgage term extension modifications.

This year, Freddie Mac expects to approve 84,000 workouts for the estimated 140,000 who are delinquent on Freddie Mac-owned mortgages. (For more about Freddie Mac workout options, see
freddiemac.com/avoiding_foreclosure.)

Freddie Mac's temporary suspension of foreclosure sales is the latest in a series of efforts to help troubled borrowers. Other recent initiatives have included, delegating expanded workout authority to servicers, doubling the amount of money servicers are paid for successful workouts, and paying non-profit organizations to reach out to worried borrowers.

Fannie Mae will be working with foreclosure attorneys and servicers to reach out to the more than 10,000 borrowers the company estimates would be affected during this period. Borrowers who have Fannie Mae loans that are scheduled for foreclosure between November 26, 2008 and January 9, 2009, will be contacted directly by the attorney handling the foreclosure. If the home is occupied, Fannie Mae has instructed servicers and attorneys to suspend the foreclosure.

Allison also said Fannie Mae's loan servicers are prepared to work with borrowers during this period, even if previous workout efforts have been unsuccessful. As part of the company's "Second Look" initiative, Fannie Mae personnel have been reviewing seriously delinquent loans to determine if the borrower has been contacted and all workout options have been exhausted.

The streamlined modification program and temporary suspension of foreclosures are two of a series of steps Fannie Mae has taken to expand its foreclosure prevention efforts, which are designed to give loan servicers and foreclosure attorneys tools to find the best solution for a borrower in financial trouble. Fannie Mae and its many partners in the housing industry urge borrowers in financial difficulty to reach out to their loan servicers, regardless of whether they are facing imminent foreclosure. Solutions may be available that could make an existing mortgage more affordable.

"Fannie Mae is committed to working with FHFA to implement the streamlined modification program as quickly as possible to help prevent unnecessary foreclosures,"

Allison said. "We must and will do more."

Fannie Mae exists to expand affordable housing and bring global capital to local communities in order to serve the U.S. housing market. Fannie Mae has a federal charter and operates in America's secondary mortgage market to enhance the liquidity of the mortgage market by providing funds to mortgage bankers and other lenders so that they may lend to home buyers. In 2008, we mark our 70th year of service to America's housing market. Our job is to help those who house America.

Freddie Mac was established by Congress in 1970 to provide liquidity, stability and affordability to the nation's residential mortgage markets. Freddie Mac supports communities across the nation by providing mortgage capital to lenders. Over the years, Freddie Mac has made home possible for one in six homebuyers and more than five million renters.

 

NAR: ForSaleByOwner.com Statement Misleading


A press release distributed Nov. 12 by ForSaleByOwner.com erroneously and misleadingly claims that REALTOR.com is allowing FSBOs to be posted on its site. That claim is false. REALTOR.com and the NATIONAL ASSOCIATION OF REALTORS® have asked ForSaleByOwner.com to retract its incorrect press release immediately.

There is no formal partnership between ForSaleByOwner.com and REALTOR.com.

REALTOR.com is the official consumer Web site of the NATIONAL ASSOCIATION OF REALTORS® and is operated by Move Inc.

No FSBO Listings on REALTOR.com

REALTOR.com only includes listings from multiple listing services (MLSs), which are cooperative listing databases maintained by and for brokers who are in the business of helping consumers buy and sell real estate. There are no "for-sale-by-owner" homes on REALTOR.com, nor would they qualify to be submitted to a REALTOR-owned and operated MLS.

MLSs, as participating data content providers to REALTOR.com, decide which of the listings in the MLS they will distribute to REALTOR.com.

Because no property can be listed on REALTOR.com without first being listed in an MLS, and since all properties in the MLS are listed by a broker, every listing on REALTOR.com is listed by a licensed broker. That would apply to properties supplied by ForSaleByOwner.com to licensed brokers who enter the listings on an MLS. In a case such as this, the ForSaleByOwner.com listing is not a "for sale by owner" listing but a broker-represented listing.

Erroneous Connection to Pending Lawsuit Settlement

In its Nov. 12 press release, ForSaleByOwner.com refers to a settlement agreement pending between NAR and the U.S. Department of Justice on the display of listings on brokers' Web sites.

"The DOJ-NAR settlement benefited consumers by giving them access to Realtor.com without the expensive cost of a commission fee," says Greg Healy, vice president of opreations at ForSaleByOwner.com.

In fact, there is no provision in that pending settlement agreement that allows unlisted properties, such as “for-sale-by-owner,” to be posted on REALTOR.com. The settlement agreement, when final, would not allow "new direct access to REALTOR.com," as the statement incorrectly claims.

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TRAFFIC AND STATISTICAL HIGHLIGHTS OF THE NEW REALTOR.COM

Beta tests show consumers are more actively involved with the new site’s search tools and features as compared to those offered on the “classic” site. On the newly designed search results pages, visitors are viewing 40% more properties and clicking through 12% more often to view property details. Compared to the “classic” version, 45% more visitors downloaded informational brochures on properties of interest and forward listings to friends 10% more often. During the Beta test phase, visitors were 10% more likely to click on to a broker or agent’s Web site and 37% more likely to email an agent or broker for more details.

The September comScore Media Metrics report shows consumers spent 10% more total time on the Move Network, year-over-year, while minutes per unique user grew dramatically by 30% and 27% on the Move Network and Realtor.com, respectively. In fact, visitors spent more minutes on Realtor.com than the next seven closest competitors combined.

 

 

---------- UPDATES ----------

 

 New REALTOR.com® Goes Live!


Months of beta testing are finally complete and the new site is officially live. The response from consumers and REALTORS® thus far has been overwhelmingly positive.


Why did we change the site?

Being able to adapt quickly in today’s changing market is crucial.

Your clients (buyers and sellers) have rightfully demanded more out of REALTOR.com®. Consumers are demanding more information like neighborhood and school details and full motion videos. Improving the look, ease of use and the accuracy of data is important to make sure they continue to rely on REALTOR.com® as their most trusted source for real estate information.


What changed?

Everything on the new site is geared to help REALTORS® to more effectively and efficiently engage with buyers and sellers – or more bluntly, get more business.

Showcase Listings now have:
- Multiple lead forms at the top and bottom of the listings
- Display of up to 3 additional listings to cross promote your other listings
- Up to 25 jumbo photos that are 140% larger
- Full motion videos
- Neighborhood and school information
- Improved display of agent contact information and branding

Performance increased dramatically for our premium customers:

Showcase Listings achieve new standards in performance for our customers:
- Consumers click Showcase Listings 116% more often than basic listings simply by having the product.
- Consumers click Showcase Listings nearly 3 times more often than basic listings by simply having 6 or more photos.


Featured Homes has been reengineered on the site to have them appear on EVERY search results page in a more relevant manner.
Featured Homes now experience a 250% increase in visits to your listings vs. basic listings, and you can select specific listings to get an even higher numbers of visits.

Featured Homes also
- Appear at the beginning of EVERY search results page, based on the relevancy of the consumers’ search.
- Appear at the end of EVERY search results page, based on any listing you decide to place there.


And there is more!

The all new “Find Home Values” now puts home sales data, directly from the MLS into the hands of discerning consumers’ while positioning REALTORS® as the presenter of that information. By working closely with MLSs across America, REALTOR.com® now also offers the freshest data of any real estate website with near real-time listing updates performed every 15 minutes for more than half of all REALTOR® listed homes, with more coming online every day.

As the real estate industry continues to face longer market times and the slowing in the appreciation in price, it’s more important than ever that REALTOR.com® offers more helpful resources to buyers and sellers and a more effective platform for REALTORS® to demonstrate their value. With the ALL NEW REALTOR.com®, we’re now positioned to give consumers and REALTORS® the crucial tools they demand now and in the future.

The numbers cited here are believed to be valid as of October 16, 2008. They were calculated using a small amount of user data collected before the complete launch of the new REALTOR.com®. These numbers are likely to change as we continue to improve the web site and flow more traffic through the new design. Please feel free to call (866) 827-1827 for updates or to get a custom report on how many visits you personally have received to your listings on REALTOR.com®.

 

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Latest Consumer Traffic Results

comScore Media Metrix

 

 

 

 

comScore Media Metrix Results - July 2008

The Numbers Are In
Move Network, REALTOR.com #1 Again

Move Network and REALTOR.com continue to be the leader in online real estate.

The newly-released comScore results for July confirm that more users are visiting our sites and they’re staying longer.

Some of the important highlights include:

  • Move Network – 8,734,000 unique visitors.
    (+18 percent month-over-month)
  • REALTOR.com – 6,267,000 unique visitors.
    (+29 percent month-over-month)
  • Move Network had 3.2 million more unique
    visitors than closest competitor (Yahoo! Real Estate)
  • Consumers viewed more pages and spent more time
    on REALTOR.com than they did on all three real estate
    portals (MSN, AOL, Yahoo!) and Trulia and Zillow combined

The longer periods of time consumers are spending on our sites demonstrates our ability to engage them. This time and engagement is valuable to our advertisers. While some of our portal competitors may enjoy an increase in unique visitors by driving more traffic to their sites via homepage promotions, users are not staying on their sites as long. It's the unique engagement we have with our consumers that make REALTOR.com an industry leader.

 

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Customers still “on the fence?"

Are your clients and customers hesitating because of the market? How do you address customers who are unsure if they should move or stay put? If you have customers who would like to move but are undecided you should take advantage of these tools.

1.) Our prospecting system now includes postcards that go beyond “What’s your home worth.” We have a new series that is focused on “Should I stay or should I go?” The messaging points out that if potential sellers are waiting for the “perfect” market conditions then they are going to need frequent updates from their REALTOR® -- and REALTOR.com® can provide you a web page and market reports that are branded with your contact information. This way the decision about when to move, which is clearly the homeowners choice, is tied together with market updates from a trusted source…you!

2.) We have new advertising messages that offer assistance for those still on the fence. These include a landing page and also a market snapshot report to help sellers and buyers make informed decisions.

3.) We are providing an idea exchange where REALTORS® can share their tips and best practices around the topic: a. What advice can you provide to other REALTORS® around the Nation on “How do you coach customers who are waiting out the market?” Do you have a comment you wish to share?

Let us know here and we will publish what we learn in the following newsletters!

 

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VARIOUS NEWS ARTICLES AND PRESS RELEASES CONCERNING REALTOR.COM

 

Home Buyers Excited About Searching on New Realtor.com(R) Web Site
Monday October 27, 8:33 am ET

Design Changes Motivate Visitors to View More Properties, Sign up for More Alerts, Share More Listings With Friends

LOS ANGELES--(BUSINESS WIRE)--Searching for real estate is about to get easier, faster and more exciting as Move, Inc. (NASDAQ:MOVE - News), the leader in online real estate, today announces the launch of the new Realtor.com Web site into public availability. Statistics on visitor search behavior captured during the Beta test period indicate Move has made the right enhancements at the right time.

“The redesigned Realtor.com offers a more inviting, easy-to-navigate and personalized search experience that’s complemented with the right tools, resources and information,” said Lorna Borenstein, president of Move. “Despite one of the most challenging real estate markets we’ve experienced, second quarter user registrations increased by 9% and the number of consumers electing to receive email alerts has doubled [over 3.3 million delivered since Beta], compared to the first quarter of this year. This increase in engagement after the Beta release confirms we’ve made the right enhancements to the site, encouraging potential home buyers to remain onsite longer as they access more real estate listings, resources and information. As the leader in online real estate, we feel a special responsibility to keep users engaged as we continue to deliver the best online tools available.”

Beta tests show consumers are more actively involved with the new site’s search tools and features as compared to those offered on the “classic” site. On the newly designed search results pages, visitors are viewing 40% more properties and clicking through 12% more often to view property details. Compared to the “classic” version, 45% more visitors downloaded informational brochures on properties of interest and forward listings to friends 10% more often. During the Beta test phase, visitors were 10% more likely to click on to a broker or agent’s Web site and 37% more likely to email an agent or broker for more details.

Source: Move, Inc.

View the New Realtor.com Homepage (Graphic: Business Wire). View Multimedia Gallery

“The new Realtor.com sets the online standard in real estate search and offers Realtors and advertisers the most effective marketing platform available,” said Errol Samuelson, president of Realtor.com. “By making it even easier for consumers to find what they need in the context of Realtor.com’s comprehensive listing database, we’ve significantly improved visitor involvement within the site and delivered greater value to our advertisers.”

The new Realtor.com includes a complete redesign of the home page, search results pages and listing detail pages. Landing on the redesigned Realtor.com homepage, visitors will immediately notice a new look and feel featuring a warmer color palette and streamlined design centered around a dynamic photo carousel and easy-to-use Find Homes search box. Integration of neighborhood data that delivers hyper-local information on 55,000 communities, a newly added home valuation feature that includes sold data directly from MLSs, and instant access to tools and trends have also taken up residence on Realtor.com’s new homepage.

Throughout the site, newly integrated intuitive search features have reduced the number of clicks consumers take as they search, while improved navigational features swiftly power them through Realtor.com’s four-million-plus listings, the largest collection of online real estate listings. Listings will now be “time-stamped” for freshness and feature more, higher-quality super-sized photos that are 140% larger than on the “classic” site. Virtual video tours and photo galleries that give an “insiders view” of a property are now easier to find, while greatly enhanced personalization options offering convenient and timely alerts better enable consumers to remain current as new information or listings become available.

As a result of the design enhancements to the consumer search experience, Move has created a more valuable and efficient advertising vehicle for Realtors® and consumer media advertisers. The company is now better positioned to capture revenue from advertisers shifting their marketing spend towards the Internet. Industry trends and studies show advertising dollars have been consistently shifting online, away from traditional media from 2004 through 2007, with newspapers and broadcast TV losing $890 and $720 million per year respectively[2]. Industry analysts predict US Internet ad spending increases will remain in positive territory, “in the mid-teens or higher through 2011[3].”

“We’re pleased and excited to give consumers an online real estate resource they can trust that’s exciting, engaging and relevant,” Borenstein says. “As the category leader, Move and Realtor.com remain committed to providing a world-class search experience that will revolutionize the American dream of homeownership and extend our position as the leader in online real estate search.”

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UPDATE: Growth in Time Visitors Spend on Realtor.com(R) Eclipses Real Estate Category in September
Friday October 24, 10:44 am ET

Visitor Time on Realtor.com Increased by +17% While Real Estate Category Decreased by -5% in September '08 vs. '07

LOS ANGELES, Oct. 24 /PRNewswire-FirstCall/ -- Consumer engagement on Realtor.com, the #1 homes-for-sale Web site, continued to increase in September 2008 with 17% year-over-year growth in the total time visitors spent searching real estate despite a -5% decline in total minutes for the real estate category.[1] The September comScore Media Metrics report also shows consumers spent 10% more total time on the Move Network, year-over-year, while minutes per unique user grew dramatically by 30% and 27% on the Move Network and Realtor.com, respectively. In fact, visitors spent more minutes on Realtor.com than the next seven closest competitors combined.[2]

Compared to the same month last year, September 2008 visitors looked at 17% more pages on Realtor.com as they searched for real estate.

"User engagement metrics like time-on-site show consumers rely and trust the Move Network and Realtor.com more than any other online source for their real estate information," said Lorna Borenstein, president of Move, Inc. "We're extremely proud that our two flagship sites continue to be so well received by consumers."

Realtor.com President Errol Samuelson added, "As we move towards the public release of the newly designed Realtor.com, we're confident that this trend of increased activity by visitors within the site will continue to manifest itself, benefiting both Realtors and advertisers."

As Realtor.com time-on-site and page views increase, Move regularly measures consumer interest in home markets across the nation. Local markets with the fastest year-over-year growth in September searches on Realtor.com included Stockton-Lodi, CA (137.5%), Las Vegas, NV (109.5%), Riverside-San Bernardino, CA (102.8%), Oakland, CA (87.9%), Fort Myers-Cape Coral, FL (78.2%), San Jose, CA (73.7%) and Sacramento, CA (73.1%). Click: http://marketing.realtor.com/septembersearch/ for the full list.

As a public company and category leader, the Move Network uses public, panel-based reporting services when stating traffic counts so they can be verified. Move supports the practice of public attribution of sources when quoting data from reports, polls, and surveys in order to offer the transparency and clarity real estate professionals and consumers need when searching for a trustworthy online source of information.

 

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Realtor.com Traffic Surges in July, Surpassing Real Estate Category by 10%
Thursday August 28, 9:05 am ET

Consumers Spend More Time Searching More Pages With Online Leader Than With Competition

LOS ANGELES--(BUSINESS WIRE)--Consumer interest in real estate surged in July with significant month-over-month increases in both traffic (29%) and time spent on site (26%) on Realtor.com[1], the #1 homes-for-sale-site. In fact, year-over-year page views on Realtor.com and the Move Network increased by 22% and 11% respectively,[1] as consumers spent more time searching properties in popular and unexpected metro areas than this time last year.

Local markets in July experiencing the largest year-over-year percentage increases in consumer searches on Realtor.com included Stockton-Lodi, CA (140.9%), Las Vegas, NV (93.9%), Fort Myers-Cape Coral, FL (69.5%), Detroit, MI (51.8%) and Washington, DC-MD-VA-WV, VA (49.1%). Click to: http://marketing.realtor.com/julysearch/ for the full list.

Source: Move, Inc.

“As interest in local real estate markets picks up, consumers actively engaged in real estate search continue to invest their time on Realtor.com and on the Move Network,” said Lorna Borenstein, president of Move, Inc. “The fact that consumers are spending significantly more time on Realtor.com than with many of the next closest competitors confirms they’re looking to us to provide reliable and comprehensive content, access to the largest and most accurate listing database on Realtor.com, and valuable home buying resources. While finding interesting and entertaining information on real estate Web sites is fun, Move is committed to delivering the most current, reliable and useful real estate data that consumers need and expect from the trusted leader.”

Borenstein continues by pointing out year-over-year traffic on Realtor.com increased by 9.5%, despite the fact that traffic within the real estate category declined by 1%, and consumers spent 24.7% more time in July on Realtor.com than on the next closest competitor.[1]

During the company’s second quarter 2008 earnings call, Move announced registrations on Realtor.com Beta increased by 60%, while three times the number of consumers received email alerts with updated information about their saved searches as compared to registrations on the “classic” site. The company also reported personalized alerts have shown a better than 50% click-through rate, driving consumers back to view Realtor.com content and advertising.

“We’re extremely proud to share all of this exciting information,” Borenstein said. “These combined results demonstrate that Realtor.com and the Move Network are making significant progress towards meeting our strategic objectives that will enable us to deliver a world class experience to both consumers and advertisers at a time that answers their needs.”

As a public company and category leader, the Move Network uses public, panel-based reporting services when stating traffic counts so they can be verified. Move supports the practice of public attribution of sources when quoting data from reports, polls, and surveys in order to offer the transparency and clarity real estate professionals and consumers need when searching for a trustworthy online source of information.

ABOUT REALTOR.COM®

REALTOR.com®, where the world shops for real estate online, is operated by Move, Inc., (NASDAQ:MOVE - News) and is the official Web site of the National Association of REALTORS®. Ranked as the #1 homes-for-sale site, REALTOR.com® currently offers potential home buyers access to over four million property listings, as well as the most brokers and agents. It also provides REALTORS® and the home sellers they represent with the Internet's largest real estate marketplace, reaching more than 6.3 million consumers in July 2008[1]. Agents and companies have the power to customize REALTOR.com® resources to maximize their brand and productivity.

REALTOR® and REALTOR.com® are registered trademarks of the NATIONAL ASSOCIATION OF REALTORS®. REALTOR® is a federally registered collective membership mark, which identifies a real estate professional who is a Member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics. All other trademarks appearing above are the property of Move, Inc., or of their other respective owners.

 

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Consumers Show Trust in Realtor.com for Real Estate
Thursday September 25, 9:00 am ET

 

Report Shows Despite Market Conditions, Visitors Return to Move Network and Realtor.com More Frequently and are More Engaged, Spending More Time and Viewing More Pages

LOS ANGELES, Sept. 25 /PRNewswire-FirstCall/ -- More consumers visit Realtor.com, the #1 homes for sale Web site, for real estate information than any other site, according to August comScore Media Metrics statistics.[1] In fact, this most recent report shows consumers continue to return more often to Realtor.com and the Move Network, viewing more pages and spending more time actively involved with the many search features offered by the category leader as compared to all other online real estate sites.

Compared to the same month last year, August 2008 unique users spent 11 percent more minutes on both the Move Network and Realtor.com, and they looked at 10 percent more pages on Realtor.com as they searched for real estate. Compared to July of this year, August visits per unique user rose by 6 percent on the Move Network and 8 percent at Realtor.com, meaning they increasingly returned to the site for more information.

"The comScore data continues to demonstrate our position as the leader and industry standard in terms of consumer engagement, as measured in minutes, visits per unique user and page views," said Lorna Borenstein, president of Move, Inc. "Traffic to the Move Network has never been beat by any competitor in the company's history and Realtor.com continues to lead the market as consumers' favorite site, logging in almost five times the minutes spent with the nearest competitor in August."

Realtor.com President, Errol Samuelson adds, "We're very encouraged by these ongoing reports and we intend to keep building upon our relationship with home buyers by delivering accurate and up-to-date information they can depend on as they navigate real estate markets."

Local markets with the fastest year-over-year growth in August searches included Stockton-Lodi, CA (250.9%), Las Vegas, NV (194.3%), Riverside-San Bernardino, CA (168.9%), the Oakland, CA (161.4%) and San Jose, CA (142.2) areas, and the Southern Florida areas of Fort Myers-Cape Coral (139.2%) and Miami (134.7%). Click: http://marketing.realtor.com/augustsearch/ for the full list.

As a public company and category leader, the Move Network uses public, panel-based reporting services when stating traffic counts so they can be verified. Move supports the practice of public attribution of sources when quoting data from reports, polls, and surveys in order to offer the transparency and clarity real estate professionals and consumers need when searching for a trustworthy online source of information.

 

Realtor.com® is part of Move®.