Featured Agent / Featured Community
Featured Community, commonly known as Featured Agent is quite simply the banner or display advertising available on Realtor.com and our Distribution Network. These ads run on the Search Results Page surrounding all of the listings. They are the best way to brand yourself as the "go to agent" in your market and drive traffic from our network of sites to yours, meanwhile posting your unique value proposition to the largest audience of real estate consumers searching the internet.
There are 10 positions available per Metropolitan Statistical Area and the ads are rotated for even distribution every day. For examples of these ads, as well as available landing pages for lead capture click on the Ad Examples page and scroll down for more links. Savvy agents have started incorporating lead capture and calls to action for Market Snapshot into their ads. Featured Community helps you capture the attention of local real estate consumers when it matters most. When a potential home buyer or seller virtually ‘drives’ through your neighborhood online, they will see you and your message over and over again next to homes for sale.
Most importantly, Featured Community provides relevant brand exposure at a time when consumers are actively searching for listings in your area – in other words they’ll recall your name when they are ready to buy or sell a home.
Click the ad below to see how these ads animate with Flash!
------------------------------------------------------------------------------------------------------
Here is an example of the most successful ads on our site right now.
It was started by REO agents to pull leads from Buyers searching Realtor.com.
I recommend this ad for ANY AGENT!
Why?
A buyer lead, is a buyer lead, is a buyer lead...
What are buyers looking for?
THE BEST DEAL!
Once a consumer clicks on the ad they are redirected to a lead capture "Landing Page."
CLICK HERE TO SEE THE LANDING PAGE
Why does this work so well? Because 67% of buyers ranked Price Decreases as their motivation for buying a home in todays market.
------------------------------------------------------------------------------------------------------
Here is another success story and example that you could use in Your Market!
Last November REALTOR.com was approached by an Agent and a Mortgage Broker to develop a unique ad Campaign targeting Buyers and Sellers interested in a “Cash Rebate” from their real estate transaction. Although we did not play a part in how this Rebate system would work, we did develop and launch an ad that since November 10, 2008 has generated over 700+clicks to their lead capture form! Feel free to click on either image to see a live demonstration.
Rebate Ad
Once a consumer clicks on the ad it leads to a landing page which they fill out and a lead is sent to your email. They are then re-directed to your website.
CLICK HERE to see the Landing Page
After only a few months this company recently acquired additional ad space on REALTOR.com in other markets due to the enormous response this marketing has provided.
June 11th, 2009
Featured Agent™ is a custom, brand building system with lead generation built-in. It was designed to enable REALTORS® to receive buyer and seller inquires directly from the search results pages on REALTOR.com® regardless of whether they have listings.
What’s new?
- New third ad (for companion customers) enables you to control the whole page with your message and reach more consumers
- Your ads will also appear next to your listings if you have Showcase Listing Enhancements™, once again reinforcing your local market presence
- An entirely new gallery of ads has been developed and tested
Want to see which ads top agents are running on REALTOR.com®? Click here.
CALL 805-557-7918 to see how the new ads and the expanded placement will help you get more exposure, generate more calls and emails, and give you the Branding in your Market Area that you are looking for...
Thank you for purchasing REALTOR.com®’s Featured Agent/Community.
Next steps for launching your ad!
Now that you have taken this important step and purchased Featured Agent/Community we’d like to take this opportunity to share the next crucial steps for getting your ad up and running as soon as possible.
The creative process for your ad must be completed within 7 days.
If not, a generic, template-based ad will go live on day seven to reserve your purchase. To ensure you get the results you want, it is critical to have your time and attention devoted to this process in the coming week. It’s important that we work together to make certain your ad is active. By doing this, it will allow you to reap the benefits generated through the vast number of visitors to REALTOR.com®.
Here is what you can expect next:
Step #1 Order Confirmation Email with Your Account Login:
You will receive an order confirmation email highlighting the System(s) you recently purchased, with your account login information, and step-by-step instructions for getting set up.
Step #2 Creative Services is alerted to begin fulfilling your order:
You will receive an email letting you know that our preferred vendor, Custom Creatives, now has you in the queue for custom ad creation.
Do you already have an ad? If you already have your own ad created to the proper specifications (Leaderboard - 728w x 90h & Skyscraper - 160w x 600h) you can email it to creativechanges@realtor.com. Be sure to include your full name and MLS ID. If you need additional assistance with your ad or have any questions, simply contact your REALTOR.com® Account Executive with your contact information, advertising and marketing message, and they’ll immediately begin the design process at no additional charge.
Step #3 Follow up call from Custom Creatives:
You will receive a call from our preferred vendor, Custom Creatives, the same day you place your order, to start the ad-building process. Please note, that orders received after 3PM (PST) will be processed the next business day.
Step #4 Follow-up email from Custom Creative:
The Custom Creatives Team will send an email requesting the assets (i.e. branding, photo, logo, slogan, call-to-action, website URL, etc.) needed to complete your ad. It is important that you have a digital picture of yourself and information you would like to have in the ad ready.
Step #5 Ad is sent for your approval:
After Custom Creatives has completed the ad, they will send to you via email, for your final approval/change requests.
Step #6 Final ad approval:
Once you approve the final ad creative, the ad will then be sent to our traffic team for placement.
Step #7 Your ad goes live.Thank you for purchasing REALTOR.com®’s Featured Agent/Community.
Important facts to consider in creating your ad!!
Help cover the cost of your ad with ancillary partners. Only Realtors can purchase advertising on Realtor.com, but Mortgage Brokers, Builders, Appraisers, and even Lawyers leap at the opportunity to market their services to the largest audience of real estate consumers. Reach out to them and see for yourself.
CLICK HERE to pick your Temporary Ad
